WebSite Therapy is the diagnostic process of de-constructing an existing website to determine failure points and then fixing those failures. While there are many reasons that failure points exist, the most common cause is simply neglect. What worked in the past may not work today. As the internet evolves and coding standards change, the code in your webpage may no longer be compliant. As consumers change, their search behavior changes. Search Engines are always evolving, making and changing the rules on their schedule, not yours. Maybe your business has simply outgrown the website and it's original mission.
Do you have a mission statement for your site? Just as you would use a blue-print to build a house, a website’s construction should start with a mission statement that serves as the instruction for its blue print. Too many times, websites are created out of urgency and very little thought is directed at determining the mission of the site. Over time the site is simply not overhauled or it is “patched” and because it continues to “render” on a screen everyone thinks it’s OK. The results however will be seen in lower traffic and fewer conversions from the site. Do you want to learn, in plain English, what makes your site work? Do you want to learn how to stay ahead of your competition?
We check the tech stuff: SEO, SEM, Keywords, Hits, Visitors, Page Views, Average Time on Site, Back Links, HTML, code compliance, etc. Routine reviews of the "tech stuff" can reveal simple problems that may be keeping you from being found or ranked. Comparing your service provider reports to our evaluation could answer many questions about your site's performance.
What's your competition been doing lately? Research may uncover competitors you don't even know about. Before the internet, your competition was defined by geography and demographics. Today, your competition could be anywhere on the planet. Our service is designed to keep you and your business ahead of the competition. We research your sites keywords and focus words and then compare them to top ranked sites on the appropriate search engines. This 3 variable analysis compares competitors ranking, structure checks and key/focus words to determine where and how your site should be taking advantage of your competitor’s lack of attention.
Straight forward Therapy for your site. It works.
Find out where/how your site is broken...
Create a mission statement for your site.
Find the problems in your site.
Address the problems in your site.
Change how the Internet sees your site...
What is your customer looking for?
Why do your competitors’ sites work?
Which search engines need your attention?
Don't have a Website yet? Contact us first, find out about your competition, so you can create a website that truly is a "core" asset for your business by being purely focused on the business mission.
